I use innovative storytelling to make invisible systems visible, and turn taboo subjects into global conversations.
As Creative Director, I build brands that challenge conventional thinking. As an artist, I explore how technology shapes human experience.
My work shows up in award-winning advertising campaigns, cultural critique and art exhibitions. Clients include much-loved brands, government bodies, and cultural institutions
My consultancy, A Rose By Any Other Name, helps organisations move beyond current limitations to discover new possibilities.