The redundant use of hipsters in advertising

I saw some Haier billboards when I was back in my hometown, Ponsonby, which is now over run with hipsters.  At first I quite liked them because they do exactly what advertising should do; make a purchasing decision easier for the target market.

But then I thought you can’t really claim to be a hipster if you buy cheap Earth-hating appliances made in China.

Or if you drive a car:

This ad like the Haier ones has some fantastic insight into the target market. Probably because most ad creatives are hipsters themselves. But my guess is the target market simply isn’t looking into those categories.

Hipster ads can be great if your product is organic or eco-friendly.

And small bright blue cars were best advertised when everyone was into azn street battles: