Ok ok we exploited hipsters in this ad, and freegans.
Well I owe @alexjcampbell an apology after I said hipsters are redundant in advertising. I’ve succumb to the peer pressure and there is a hipster in this ad.
Although it’s not just an ad it’s a piece of art by Tane Williams and it’s up for grabs (click here to enter the draw to win it). The best thing about it is he’ll get rid of all that yellow banky stuff in the middle and draw your own profile picture in there. In the mean time if you recognise a few of your mates you can upload the picture and tag them in it on Facies. I think it’s a pretty sweet prize, but of course I’m biased. You can see what Tane has done with the rest of the ASB tertiary campaign on Corey Chalmer’s Beeplog.
Lost (a mobile ad-venture)
To promote ASB’s mobile banking we created an immersive film which could only be viewed on mobile devices in the location where it was filmed. The story followed a hapless film maker (@AlpacAndy on Twitter) and for one day users could follow Andy around Auckland city helping him look for his lost iPad.
We also put the story online, with a twist. You could only watch each episode after answering a question related to location where it was filmed.
A fresh start for a family in need
Earlier this year I had the pleasure of working at Amnesia Razorfish in Sydney. The project I was most proud of has finally been launched!
Just by looking at houses listed on the REA site you can help a family in need get a house of their own. Check it out at freshstartproject.realestate.com.au.
For every page you visit on the REA site you are awarded bricks. A little icon follows you around the site showing how many bricks you have so far. Donate the bricks you collect to the project by posting a support message to Facebook.
When 1 Million social bricks had been donated work began on building a home for a family in need. People who had donated bricks on the site and real estate agents could all volunteer to help build the physical house.
The work in progress was filmed and blogged about. All credit is due to the people who turned this idea into a reality, a real home for a real family.
There is a better way to experience volcanoes
Ad concept for New Zealand Tourism which was proposed to run the morning of the volcanic ash story on the SMH story.
A better use of chatroulette for advertising (nsfw)
Have a program scrawling Chatroulette for naked people (not hard to find) and play their webcam back to them with their boobs, vag or penis covered in CK lingerie and underwear. Perhaps even tempting clothed rouletters to strip off and try on some of CK’s new range.
Users get to “try on” CK underwear without leaving home and discover that sexy often leaves something up to the imagination.
A compilation of reactions would be posted as a viral video; including at least one fat naked man who’s manboobs have mistakenly been covered in a sexy bra by the programs breast recognition. The vid would provide many LOLs for everyone.
As part ‘ a long term strategy I would also create an online program which allows viewers to try on different lingerie in front of their webcam (with the safety knowing it’s not being watched or recorded). You could show off lingerie before you buy it to your partner without the awkwardness of sneaking them into a changing room.
This idea has not been implemented by Calvin Klein, it is a digital extension to a set of billboards I did (with Hayden Maskell) on work experience in 2008.
Real or fake?
Real or Fake is a concept for a website which tests your knowledge of handbags. Users are presented with a number of handbags which they must determine the authenticity of. At the end users are given a percentage score of how many they got right and a subtle tip is given you wont find Marc Jacobs at a fleamarket. Implying if you dont want others to confuse your handbag as a fake, make sure you get a brand which isn’t ripped off. Shop Marc Jacobs.
Creative ideas lost in the business of it all
Circa 2006 I was involved in putting on an art exhibition. The date coincided with the Grey Lynn Festival, an annual fair celebrating the suburb where the exhibition would be held. I suggested we promote our event by handing out bottled water with custom labels to the festival goers. They would be grateful on a sunny November day for the free refreshment and would carry our advertisement throughout the day. When 7pm arrived they would have the address of the event still with them, and hopefully attend.
The idea was well received by the business student organising the event. He called up Waiwera Water and they quoted 60c a bottle for custom labeling, but they had just released a new Sarah Ulmer water and they were selling that at a discounted rate of 35c a bottle.
The business student purchased hundreds of Sarah Ulmar water bottles and we handed them out at Grey Lynn Festival with printed fliers about the exhibition. People threw out the fliers without even reading them. When 7pm came the festival goers had water bottles promoting a New Zealand cyclist and we had no one at the event.
This wasted idea is how I feel about the whole of advertising at the moment. Creative Directors aren’t looking for young people to teach, they are looking for someone to do flash or layouts or write pages of bs for client websites while still being paid a “creative” salary.
How do I get a job where ideas actually matter?
Don’t get caught with the lights on
An acquaintance working at Earth Hour was looking to engage an audience who thought the event was too serious. I gave them this idea for their website where people could dob in neighbours in awkward situations who had not remembered to turn their lights off.
Adshells would support the campaign with thick black plastic covering all but the window in the ad. At night light shines through this window revealing neighbours in embarrassing situations.
Tagline: Don’t get caught with the lights on. 8:30 PM Saturday 26th March lights go off for Earth Hour.
Also go to this website and share your stories of neighbours who leave the light on.
Recipeasy
This is my idea to use Wave to make my life easier. A Wave bot which detects food names from your conversation and adds them to a gadget which suggests recipes. If a supermarket chain built this they could deliver the missing ingredients to your house!
Read more about it on the Google Developers Blog >
Recipe tear off cards in supermarkets, advertising the bot:
Mini Cooper Cabrio
Brief from Creative Magazine to market the Cabrio to a younger male audience.
There is a perception that bigger cars are more fun to drive, but go karts are fun because they are so small. This campaign focuses on the ‘go kart handling’ of the Cabrio by upgrading the classic game Mario Kart.
An online game where players have a chance to win their own Cabrio.
As well as a browser based game, players can log on with Facebook or their smart phone to compete against friends and rivals in their state.
The three top players in each state are lent Cabriod to drive to Sydney for the grand finale: a real race held in Centennial Park where the winner takes home their new Mini Cooper car.
Sportsman’s club
Four banner ads for a sportsclub in Canada (originally 160×600).
Owner decided not to run the ads because of an inaccuracy in one of them. Apparently the whales there eat fish not plankton.
Ke iki vista
Tagline: Enjoy the luxury of home while in Hawaii
The font expresses both the Island beauty and American culture associated with Hawaii. The burgundy colour matches the elegant finishings on the home, but when the logo is placed on white it looks like it’s been sprinkled in sand
Banner originally 728×90 with a CTR of 0.15
