Why do hotel ads just show concrete buildings?
“I can never understand why people show hotels in their ads. Nobody ever see the hotel! You arrive in a taxi and that’s the first idea you have that you’ve actually got to the place. Then you see the room. I find hotel advertising hilarious because they’ve got all these photographs of big, concrete block-houses. It’s like they’re saying, please come and stay in our prison!” – Neil French (in Aitchison, J, 2004, p.80).
Donald Draper has a similar sentiment, but could never convince Conrad Hilton. Wonder if he was responsible for the ad above?
Doesn’t matter much these days anyway – you generally just book the one with the best deal online.
Rothko improved
I saw this ad and thought that’s really nice art direction for an ad about Rothko, who sucked at painting. Which reminded me of a conversation the boyfriend and I had during Mad Men about the Rothko piece in Cooper’s office and how we dislike that kind of “art”.
So it was amusing to scroll down and find out and find out the art director on this ad was the boyfriend’s best friend. Nice work Mr Tucker.
I used to be the only 4 year who cared about advertising
I loved the four penguins walking across the floor, but this is just bizarre… Is the programming for children or their parents?