Some lessons in computer advertising
I’ve wanted to see Art & Copy since I saw the trailer awhile ago and pestered my local cinema about a screening. Finally tonight they held one and I got to see the film everyone has been raving about. Overall I loved it!
Although I have to point out Lee Clow (TBWA/Chait/Day) was wrong saying that all computer advertisers use macs to make their ads. As someone working on Microsoft as a client I can only wish that was correct!
I used a Macintosh PC for the first time in about 1991, before I could read, and have been using them ever since. Lately I have been on Windows 7 at work & home and although it does a lot of things well, running Photoshop is not one of them.
Lee Clow also talked about the reasons people think the 1984 ad was a hit:
Was it the new style of film it caused? Was it that it only ran once? Was not showing the product what made it so powerful?
No. I’ll let you in on a secret.
The reason this ad:
was so well received
is
the
boobies
bouncing up and down as she runs towards the big brother screen.
Fact.
Invader street art
My friend Colette lives in Paris down the road from a space invader. While I was visiting her, Colette’s dad told me about the street artist Invader who has been tiling walls in the shape nerd oddities since the 90s. Not just space invaders but pacmen, claris works icons and other images associated with the mac I had as a kid.
After hearing about them I started seeing them everywhere in the city. My favourite was by far this gem, Oscar the Grouch as the trashcan icon.
My dad (and Colette’s as well I am guessing) installed this on our computer in the 90s. From memory Oscar would come out of the bin and mumble something about trash whenever you emptied the documents in it. Those were the good old days before Apple sold out. Or before Sesame St did either.
All i want for christmas
Adcult USA by James Twitchell (US$23)
I can’t find this book in any library and really want to read it. In fact any of James Twitchell’s books will make me happy.
Diamond & Ruby earrings (US$599)
A Kitten
+ a box or two of hayfever tablets and a more animal accepting boyfriend.
1950s Seafoam Green Dress (US$87)
Macbook
This is more a need than want, being painfully aware that after next week I will no longer have a computer or a phone. An android phone would also be good.
Designing ftl
Probably not appropriate to post given my current situation, but it was too funny not to.
Oh well with teracent and photosketch designers will be out of work soon.
Another reason for twins
Could this even be a Christmas present idea for Boyfriend’s twin siblings? (one is a male with big build and the other a super skinny female) perhaps more funny if they look nothing alike?
[edit] he thinks it’s a terrible idea and pointed out that one of them won’t understand it at all.
Here’s the original from Macworld 1986:
