SMP: The new Mini Cooper Cabrio is a fun car for young professional males.

[Editors note: Really? I thought Mini Cooper was a girl's brand.]

Solution: Go Karting cars are fun because they are so small. Upgrade the classic game Mario Kart so the Cabrio is the “karts” players drive. Send out free copies to online game reviewers and anyone with a Nintendo!

NB: This brief ran in Creative as a competition for Mini Cooper print ads. This solution was not entered (as it is not print) and therefore has no association to Mario Kart, Nintendo or Mini Cooper. Although those companies are more than welcome to use it if my name goes on the award.