I'm a digital advertising creative living in Sydney. This is a collection of my work and some stuff that interests me. If you don't like Courier you should subscribe to my RSS Feed.
They imply that a perfect man knows more about pads than you do. The Libra ads are hilarious because they do the opposite, make fun of how little men know. The boy who gets his period campaign was loved by men because they think it shows that they can write tampon ads better than women. I don’t want to get into an essay on how terrible most menstruation ads are, but these are prime examples of why more *talented* women need to be given jobs in the creative advertising.
I’m not talking about giving people jobs purely based on gender, I am talking about the creative directors who haven’t given me (and plenty of other ladies) a chance because I’m not “one of the boys”.
Or maybe where I went wrong with those types was not washing my vagina with Summer’s Eve before the interview.
A bunch of punks in Auckland have started a skate magazine called Muckmouth. Their website warns “If it still offends you… do not bother to complain as we still do not give a fuck about you”. Although I’d never heard of them until today their latest stunt is about to hit the international press (you heard it here first) because of this obscene sacrilege:
I can’t imagine Brian Tamaki’s following will take this very well, but no one has yet been killed for using his image in vein. On the other hand when Danish newspaper Jyllands-Posten published 12 cartoons of Muhummad, their embassy in Pakistan was bombed. One 75 year old cartoonist will be in 24/7 police protection for the rest of his life because of the death threats and attempts against him.
What shocks me about these designs is not the derogatory way these figures are portrayed (haters gonna hate), but that someone actually pasted them up all around Auckland City:
Surely a poster which puts lives in danger breaches the advertising standards?
I saw some Haier billboards when I was back in my hometown, Ponsonby, which is now over run with hipsters. At first I quite liked them because they do exactly what advertising should do; make a purchasing decision easier for the target market.
But then I thought you can’t really claim to be a hipster if you buy cheap Earth-hating appliances made in China.
Or if you drive a car:
This ad like the Haier ones has some fantastic insight into the target market. Probably because most ad creatives are hipsters themselves. But my guess is the target market simply isn’t looking into those categories.
Hipster ads can be great if your product is organic or eco-friendly.
And small bright blue cars were best advertised when everyone was into azn street battles:
Commonwealth have released a ridiculous bank ad. Their agency hired the director of Amelie (a movie I really love) and some how they made this complete garbage:
I thought that was bad, but I just saw this ad on a real estate site. I am a bit confused about the messaging, to me it reads as “No cash deposit. Actually just kidding mwahahaha”.
My RSS reader has been filled with hate lately, more specifically hate about Cannes. I agree with the general rage especially when people can win by creating a campaign for an obvious product running it once and entering it every year until it wins.
But I want one. I have made it my goal to have at least one lion on my shelf. Even if the good creative directors, decent clients and angry blog writers don’t care about awards. Why shouldn’t I be sipping Perrier-Jouet next to the French Riviera? That sounds awesome!
But I’m not going to cheat to win, I want to create a the kind of campaign which inspires this in it’s audience:
(Disclaimer: for me to win without cheating the judges will need to learn something about digital.)
Watching these inspiring ads it’s funny to think that AT&T (and Apple) are now so slow at adopt technologies which have been around for years like “face time”.
It’s also funny to think back when these ads were made I was playing Heaven and Earth on my Dad’s Mac and none of the other kids at my kindergarten even had computers at home.
On 18th of March 2010 I photoshopped and posted my idea for Calvin Klein to use Chatroulette to promote their products. This was three days before Merton made Chatroulette a household name and every advertiser jumped on the bandwagon
Word spread fast(ish) and by May sites on the other side of the interwebs had reported about this “fake ad” without any attempts at journalism.
It was a just an idea. Calvin Klein did not create or implement it.
If you think it is clever you are more than welcome to contact me about offering me a job!
point_your_broswer [at] annaosekerr.com
This ad is beautifully shot, but makes little sense. It plays on the fact that St Mark’s square is filled with pigeons and when the world warms up those pigeons will be replaced by tropical birds. Sure St Marks square has more pigeons than Trafalgar (which has none), BUT when they leave they will be replaced by whales.
Anyway here is another photo of St Marks Square taken by @jonohutchison the first time I went to Venice:
Since I was a little kid I have always wanted to go to MD, and a couple of weeks ago my dream came true. Except instead of Spice Girls there were a bunch of pop/movie stars I didn’t know. Still an enjoyable experience, but probably not as enjoyable as it was for the people in this video (via mtlb):
Oh and our plane to Milan was grounded meaning we had to skip having dinner with George Clooney at his fav restaurant in Lake Como (thanks for the tip @handypearce). So it was good to at least get a snap with him, to show my grandkids when I am geriatric and forget that the event never actually unfolded:
I’ve arrived in Paris and out of all the paintings in this city, by far the best I have seen up close and personal is The Picnic by Manet. It is one of those paintings which can not be done justice by modern photography.
It seems quite popular with a bunch of ad creatives, because it keeps popping up in advertising. I’ve seen it in a youghurt ad, a carpet ad and most famously David Olgviy’s first ad:
Czech Dream is a documentary about advertisers who created massive hype about the opening of a new supermarket. Even though the location of it was in the middle of a fields tons of people came to see what they could find at the sale – what they found disappointed them all. It’s an interesting study into the power of advertising, I have the DVD if anyone wants to borrow it, or have a look at the trailer:
Right now I am in London, but because I have limited internet access I have to write to you from the past. I have scheduled some blog posts with ads, art & weird facts from the places I am going. They will come at you on the dates I supposed to arrive in those places. Starting in London with this ad about ads:
Although I prefer Victorians to any other breed of Australians (oops sorry Sydney friends), I do like this ad and how it pokes fun at one of my favourite ever TVS:
Looking forward to being in Melbourne this weekend on the way to Europe. Does anyone know where that cloister is? I have always wanted to find it.
I’ve wanted to see Art & Copy since I saw the trailer awhile ago and pestered my local cinema about a screening. Finally tonight they held one and I got to see the film everyone has been raving about. Overall I loved it!
Although I have to point out Lee Clow (TBWA/Chait/Day) was wrong saying that all computer advertisers use macs to make their ads. As someone working on Microsoft as a client I can only wish that was correct!
I used a Macintosh PC for the first time in about 1991, before I could read, and have been using them ever since. Lately I have been on Windows 7 at work & home and although it does a lot of things well, running Photoshop is not one of them.
Lee Clow also talked about the reasons people think the 1984 ad was a hit:
Was it the new style of film it caused? Was it that it only ran once? Was not showing the product what made it so powerful?
No. I’ll let you in on a secret.
The reason this ad:
was so well received
is
the
boobies
bouncing up and down as she runs towards the big brother screen.
By the way I went to the New Zealand consulate (in Sydney) today to get a new passport. It was nothing like the one in Flight of the Concords which was disappointing. On the lift up I was honestly imagining 70s wallpaper and a platter of Mainland cheese to greet me.
We were driving home from the Easter show when out of the window I saw this gem (although less pixelated and darker in real life):
Because the others in the car missed it the driver turned around and we drove back for a closer look. At one point the car was 50/50 split on whether or not it was legit, with one person pointing out it would be a lot of money to spend on a glorified post-it-note. I gave my “professional” opinion that it must be part of a bigger ad campaign because every art director dreams of putting comic sans in a billboard just to give the shits to every graphic designer that drives past.
Chatroulette has thousands of individuals wanting to look sexy which is perfect for fashion and even better for lingerie. This is how I would use it to advertise Calvin Klein’s latest range:
Have a program scrawling Chatroulette for naked people (not hard to find) and play their webcam back to them with their boobs, vag or penis covered in CK lingerie and underwear. Perhaps even tempting clothed rouletters to strip off and try on some of CK’s new range.
Users get to “try on” CK underwear without leaving home and discover that sexy often leaves something up to the imagination.
A compilation of reactions would be posted as a viral video; including at least one fat naked man who’s manboobs have mistakenly been covered in a sexy bra by the programs breast recognition. The vid would provide many LOLs for everyone.
As part of a long term strategy I would also create an online program which allows viewers to try on different lingerie in front of their webcam (with the safety knowing it’s not being watched or recorded). You could show off lingerie before you buy it to your partner without the awkwardness of sneaking them into a changing room.
