Some lessons in computer advertising

I’ve wanted to see Art & Copy since I saw the trailer awhile ago and pestered my local cinema about a screening. Finally tonight they held one and I got to see the film everyone has been raving about. Overall I loved it!

Although I have to point out Lee Clow (TBWA/Chait/Day) was wrong saying that all computer advertisers use macs to make their ads. As someone working on Microsoft as a client I can only wish that was correct!

I used a Macintosh PC for the first time in about 1991, before I could read, and have been using them ever since. Lately I have been on Windows 7 at work & home and although it does a lot of things well, running Photoshop is not one of them.

Lee Clow also talked about the reasons people think the 1984 ad was a hit:

Was it the new style of film it caused? Was it that it only ran once? Was not showing the product what made it so powerful?

No. I’ll let you in on a secret.

The reason this ad: