Practice makes perfect (art direction)

Joelapompe is a fantastic website which points out ads which look suspiciously like ones from award annuals past. The interesting this is the copy cats are often produced to a much higher quality. As with everything practice makes perfect. I guess that’s why you always come up with the perfect layout right after a scamp has been sent to the designer.

LEFT: Swear “2 feet are not enough” from Mellors Reay & Partners (2007).

RIGHT: VOG Socks “on the web” from TBWA Istanbul (2010).

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