Practice makes perfect (art direction)
Joelapompe is a fantastic website which points out ads which look suspiciously like ones from award annuals past. The interesting this is the copy cats are often produced to a much higher quality. As with everything practice makes perfect. I guess that’s why you always come up with the perfect layout right after a scamp has been sent to the designer.
LEFT: Swear “2 feet are not enough” from Mellors Reay & Partners (2007).
RIGHT: VOG Socks “on the web” from TBWA Istanbul (2010).












