Crabb on sex in advertising

Now sex climbs the greasy pole – Annabel Crabb (2 June, 2009)

A good article on SMH about, well, sex in advertising. Including a couple of paragraphs about the Fat Yak billboard (above).

Crabb seems to have a similar response to them as I did – wtf – or in her words “If a yak is funny, then a yak with a stiffy must be funnier still; is that the gist?”.

However it was pointed out to me, and clearly not her, that the joke behind it comes from one of the American Pie movies, about pale beer being made out of yak semen.