- I can’t remember who said that to me recently, but it was either Don Draper or Cameron Hoelter, the CD of Campaign Palace at 31 things. Probably the later.

Either way, I’ve found an ad which proves why. Everyone is raving about this ad today, but too be honest it took me seeing it on several blogs I respect for me to watch it the whole way through. And when I got to the end there was no reward.

It reminds me of this ad, where the product shot half way through completely gives away the whole gag.