My new goal is to get a lion

My RSS reader has been filled with hate lately, more specifically hate about Cannes. I agree with the general rage especially when people can win by creating a campaign for an obvious product running it once and entering it every year until it wins.

But I want one. I have made it my goal to have at least one lion on my shelf. Even if the good creative directors, decent clients and angry blog writers don’t care about awards. Why shouldn’t I be sipping Perrier-Jouet next to the French Riviera? That sounds awesome!

But I’m not going to cheat to win, I want to create a the kind of campaign which inspires this in it’s audience:

(Disclaimer: for me to win without cheating the judges will need to learn something about digital.)