Mini Cooper Cabrio

Brief from Creative Magazine to market the Cabrio to a younger male audience.

There is a perception that bigger cars are more fun to drive, but go karts are fun because they are so small. This campaign focuses on the ‘go kart handling’ of the Cabrio by upgrading the classic game Mario Kart.

An online game where players have a chance to win their own Cabrio.

As well as a browser based game, players can log on with Facebook or their smart phone to compete against friends and rivals in their state.

The three top players in each state are lent Cabriod to drive to Sydney for the grand finale: a real race held in Centennial Park where the winner takes home their new Mini Cooper car.