Lost (a mobile ad-venture)
To promote ASB’s mobile banking we created an immersive film which could only be viewed on mobile devices in the location where it was filmed. The story followed a hapless film maker (@AlpacAndy on Twitter) and for one day users could follow Andy around Auckland city helping him look for his lost iPad.
We also put the story online, with a twist. You could only watch each episode after answering a question related to location where it was filmed.
