Creepy MS ad

I’ve been emailing my best friends dad about his research at Salpêtrière, as over the past year or so I have been curious about ALS, bulbar palsy, MS (which the president has in West Wing) and illnesses related to these. I did a quick internet search of MND to clarify something in my reply to him, and found this ad for the MND Association. I find it oddly sexual, which is just so disturbing.