Funny dunny ad campaign

We were driving home from the Easter show when out of the window I saw this gem (although less pixelated and darker in real life):

Because the others in the car missed it the driver turned around and we drove back for a closer look. At one point the car was 50/50 split on whether or not it was legit, with one person pointing out it would be a lot of money to spend on a glorified post-it-note. I gave my “professional” opinion that it must be part of a bigger ad campaign because every art director dreams of putting comic sans in a billboard just to give the shits to every graphic designer that drives past.

Looks like we were right.

Mumbrella confirms it’s an ad for the Red Cross’ new facebook app urging people to challenge their friends “for the love of humanity”.