Don’t get caught with the lights on

An acquaintance working at Earth Hour was looking to engage an audience who thought the event was too serious. I gave them this idea for their website where people could dob in neighbours in awkward situations who had not remembered to turn their lights off.

Adshells would support the campaign with thick black plastic covering all but the window in the ad. At night light shines through this window revealing neighbours in embarrassing situations.

Tagline: Don’t get caught with the lights on. 8:30 PM Saturday 26th March lights go off for Earth Hour.