Czeched in prague

Just landed in Prague.

Czech Dream is a documentary about advertisers who created massive hype about the opening of a new supermarket. Even though the location of it was in the middle of a fields tons of people came to see what they could find at the sale – what they found disappointed them all. It’s an interesting study into the power of advertising, I have the DVD if anyone wants to borrow it, or have a look at the trailer: