Chrome adds less ads

“It’s unlikely that ad blockers will get to the level where they imperil the advertising market, because if advertising is so annoying that a large segment of the population wants to block it, then advertising needs to get less annoying.

“There will always be some group of people who want to block ads for personal reasons. But if we do a good job on the advertising side, people won’t want to block ads. People will find them actually useful.

“I think there will be a nice equilibrium. If people get too aggressive with ads, then ad blockers will become more popular and companies will get less aggressive with ads. The market will sort itself.”

- Linus Upson via >