Auckland train ride

This is a lovely animation, and a great ad concept. I really like the NZ Book Council ads, espcially the read at work one which has been taken down.

The problem with this particular spot is somewhere in between Maurice Gee’s writing and the ad being animated in a London studio there has become a great disconnect from what an Auckland train ride actually looks like.

Also from a book called “Going West” why would you pick an extract about going East?