Another blog post about the Jay-Z Decoded campaign

If you work in advertising (or live in NYC) you can keep walking, but if you don’t this post will give you some insight into why I do what I do.

First off congratulations to the NYC office for this well deserved award!  Yesterday Droga5 NYC won a Cannes Grand Prix (that’s a big deal) for their Jay-Z & Bing campaign. This is the stuff creatives dream of a perfect client, a perfect product and naturally the perfect idea. The campaign is up for some other categories including Cyber, but certainly the strongest point was outdoor.

To advertise Jay-Z’s biography Decoded they took pages out the book and printed the story in the places it happened. There were chapters printed on restaurant plates, the bottom of a pool, tables, a car, the inside of a Gucci jacket and more. If you visited a place mentioned in the book you would have known about it.

You can watch a case study about it all here >

I sometimes get asked if my career is heading towards being a digital specialist in a traditional agency or a ideas specialist in a digital agency. The truth is I just want to do cool shit like this, medium irrelevant but certainly not traditional. If all advertising was more like art perhaps we wouldn’t get so much hate from the public.