A better use of chatroulette for advertising (nsfw)

Have a program scrawling Chatroulette for naked people (not hard to find) and play their webcam back to them with their boobs, vag or penis covered in CK lingerie and underwear. Perhaps even tempting clothed rouletters to strip off and try on some of CK’s new range.

Users get to “try on” CK underwear without leaving home and discover that sexy often leaves something up to the imagination.

A compilation of reactions would be posted as a viral video; including at least one fat naked man who’s manboobs have mistakenly been covered in a sexy bra by the programs breast recognition. The vid would provide many LOLs for everyone.

As part ‘ a long term strategy I would also create an online program which allows viewers to try on different lingerie in front of their webcam (with the safety knowing it’s not being watched or recorded). You could show off lingerie before you buy it to your partner without the awkwardness of sneaking them into a changing room.

This idea has not been implemented by Calvin Klein, it is a digital extension to a set of billboards I did (with Hayden Maskell) on work experience in 2008.