On Wednesday night I dragged myself along to 31 things, an event for young creatives, in the hope I would meet some like minded people and perhaps learn something.

There were three speakers with the idea that each one would share 10 tips about advertising. First speaker, Mel from Lowe, was pretty awesome. A lot of her work was original and used digital well.

Similarly Cameron from the Campaign Palace said a lot of things which were actually useful. Including his story about spending the 8 months after uni not actually being a creative – which gave me some hope that I can get back on track.

And then there was the lady in the middle, Andrea from Play – who seriously didn’t give any useful tips, but rabbited on about her campaigns. One of them was for Tourism Victoria (no not one of the amazing TVCs – it was a PR stunt), and she played a little video of the media response with the CSS song “Music is My Hot Hot Sex” – YES that’s right, the song which became famous from Apple using it in an iPod ad where the song is actually relevant to the campaign!

Anyway the only people I meet where rude graphic design students, so the night was a bit of a loss.